Virtually all of the major streaming services like Netflix and Hulu are having trouble sustaining their growth rates as myriad new services like Discovery+, Disney+, ESPN+,HBO Max etc. provide cheaper options than paying the fat cable or satellite bill each month. The only thing which has given the sector some hope has been the growing number of 50+ streamers who are signing up for the online video services.
According to Nielsen, people 50 and over accounted for 39% of total streaming watch time in May, up from 35% a year earlier. “Streaming has progressed beyond both early adopters and the second wave, into older audiences that have been the last holdouts, “Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen, told The Wall Street Journal.
